A great concept terrifically executed is only the beginning of a successful advertising or marketing campaign. You need to make sure the idea is original, the claims are substantiated, and the final product is protected legally from challenge by competitors and regulators.
Foley Hoag’s advertising and marketing legal team brings deep experience and a long, successful record to the increasingly complex legal landscape in which advertising claims are made and evaluated. Our Advertising and Marketing Law Practice provides a broad range of regulatory, advisory and disputes-oriented representation around the promotion of goods and services. Amids increasing regulatory and competitor scrutiny, our clients turn to us to navigate the complex legal landscape in which advertising claims are made and evaluated, relying on our sound, practical advice to achieve their marketing goals while minimizing business risk.More »