Marketing Technology & CRM Specialist

February 8, 2021

Offices

Responsible for the day-to-day function of key business development department (BDD) technology platforms, analytics reporting and analysis. These platforms allow the firm to manage and leverage firm contacts, facilitate internal and external communications, and deepen its competitive digital presence. Current technology platforms include Client Relationship Management (CRM) system (InterAction), e-mail marketing tool (Vuture), firm website (Sitecore), microsites and blogs.


Responsibilities

Responsibilities include, but are not limited to:

Communications Platform (Vuture)

  • Provide technical oversight of Vuture, the firm’s current communications platform, including template development, settings and configuration.
  • Provide analytic reporting and analysis.
  • Serve as key contact with Vuture support team to maintain function continuity.

Website

  • Responsible for ensuring analytics and optimization tools are appropriately integrated with marketing technologies (including Site improve, Google Analytics, Tag Manager, Google Optimize where applicable).
  • Provide support role to website updates to include bio, practice and other firm pages.
  • Provide support role to firm blogs, manage users and passwords and other technical services.

CRM (InterAction)

  • With support from the outside consultants, develop and maintain end-user reference materials, reporting templates, documentation, guides, policies and procedures pertaining to marketing technologies. Provide initial and ongoing CRM and marketing technologies training to members of the firm; assist business service team members with guidance on mailing list and contact management.
  • Serve as the CRM administrator with tasks to include configuring software settings, troubleshooting issues and developing solutions, maintaining users, formatting searches and reports, and managing and monitoring scheduled processes.
  • Serve as the lead on special projects, including integrations, new feature rollouts, and data quality and management initiatives.
  • In collaboration with the IT department, ensure compliance with data protection laws, including CAN-SPAM, GDPR and emerging mandates.
  • Prepare reports for BDD and others as needed, and proactively identify and create new reports that would be helpful to the team; data entry may be required on an as needed basis.

Requirements

  • Education: BA/BS: Marketing, Marketing Technology, Technology, or similar discipline required. Professional services experience is a plus.
  • Experience: 4-5 years professional experience. 2-3 years working directly with a CRM system; preferably LexisNexis InterAction.
  • Ability to analyze data and create reports with findings.
  • Demonstrated skills, knowledge, and experience in overseeing a CRM system, including data quality and reporting features.
  • Exceptional writing, editing, and proofreading skills with outstanding attention to detail.
  • Strong client service and a proactive approach. A team player.
  • Strong administrative, organizational, and interpersonal skills.
  • Must be a self-starter who can work independently with minimal supervision.

How to Apply

Please click here to apply now.

At Foley Hoag, we welcome, develop, and celebrate talented and diverse individuals in an innovative, mutually respectful, and intellectually rigorous community, and bring unique perspectives to collaborative teams that deliver exceptional advice and craft bespoke legal solutions for our clients and our world. Foley Hoag LLP is an equal opportunity employer. This means that Foley Hoag LLP considers applicants for employment, and makes employment decisions without unlawful regard to sex, race, color, religion, citizenship, national origin, ancestry, sexual orientation, gender identity, age, marital or domestic partner/civil union status, military service, or veteran status, disability, and any other characteristic covered by applicable federal, state or local nondiscrimination laws. We value each person for their talents, expertise, experience, and perspective.