Interactive Strategic Assessment: Determining Go-to-Market Strategy for an Early-Stage Pharmaceutical Company

Presented By Medical Development Group


Emerging Enterprise Center at Foley Hoag

Bay Colony Corporate Center, North Entrance
1000 Winter Street - Suite 4000
Waltham, MA 02451

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June 12, 2013 5:30PM–9:00PM


This Interactive Strategic Assessment will showcase the development of an actual go-to-market strategy by event participants in real time. This early-stage pharmaceutical company has already been accepted in the marketplace, but is having trouble finding its way from a marketing and sales perspective. The products can be positioned as both prescriptive and over the counter. Can you help them sort through their myriad marketing and sales issues?

The founding members of this local company (which will be revealed during this event) have asked members of the MDG Marketing and Sales Special Interest Group for their professional expertise. Have fun with us and work your marketing muscle to help your fellow medical company executives get ready for a critical time as they reposition their product.

Register now to save your seat as we expect this event to sell out quickly

Who Should Attend

  • Professionals responsible for the marketing and sales of life sciences, medical technology and devices 
  • Consultants, scientists, engineers and technicians working on device design and development 
  • Professionals involved in manufacturing 
  • Product and product development managers; 
  • Business development and marketing managers
  • Regulatory affairs specialists and quality control professional
  • Investment and acquisition specialists, 
  • Field service engineers

Registration Free

  • Pre-Register (Until June 10): $30 for Members, $40 for Non-Members
  • At the Door (After June 10): $40 for Members, $50 for Non-Members