Brand Management for In-House Counsel
The Intersection of Trademarks, Advertising and Corporate Social Responsibility
Protecting the value of your corporate brand is a critical mission. As companies are increasingly asked to make disclosures regarding their efforts to address social and environmental risks, these disclosures create both opportunities and challenges for those entrusted with protecting a company’s intangible assets.
In this 60-minute webinar, we will explore the interrelationship between trademarks, false advertising and emerging compliance requirements in the field of corporate social responsibility (CSR). What are the CSR disclosures most likely to impact your brand? How do you avoid litigation and regulatory pitfalls when you are marketing your company’s efforts to “go green” or develop socially conscious policies? This program, designed for in-house counsel, will explore these questions from the perspective of trademark, advertising and CSR law.
Presenters will include Gare Smith and Sarah Altschuller from Foley Hoag's Corporate Social Responsibility practice group, and Dave Kluft and Natasha Reed from the firm's Advertising and Marketing and Trademark, Copyright and Unfair Competition practice groups.