In today’s episode, Veronica gets real with Mark Schamel, a partner at Lowenstein Sandler practicing in the area of white collar criminal defense. Mark talks about storytelling, and why stories matter so much to people and why they have so much power to persuade. Veronica and Mark discuss how to bring a client’s story to life in a courtroom, and how authenticity is one of the keys to storytelling. Mark also shares his view that the best heroes of a story are consistent, predictable and reliable, and relays some of his favorite heroes in well-known stories.