TEC@FoleyHoag: Relevant Innovation with CEO and Author Andy Coville
It's easy to come up with cool ideas. It’s hard to come up with cool ideas that electrify a market. But there is a way to do it.
At the next TEC@FoleyHoag event on May 14, author and CEO Andy Coville will walk attendees through her framework for developing new products that customers want to own, use, spend money on, talk about, and embrace as part of their identities. Coville calls it relevant innovation, to which she devoted significant space in her new book: “Relevance: The Power to Change Minds and Behavior and Stay Ahead of the Competition.”
Join us as Coville provides examples of relevant innovation, and reveals unique insights arising from new research performed since the book’s publication in March 2014. Learn more about this research that focuses on relevant brands and other dimensions of what truly resonates with consumers.
About Andy Coville
For 25 years Andrea "Andy" Coville has developed and executed high-performing global communications campaigns for organizations in the business-to-business, consumer products and healthcare markets. As CEO of Brodeur Partners, her extensive client roster has included the American Cancer Society (ACS), IBM, MasterCard, Corning, Phillips, RIM (Blackberry), Bio, Vertex, 3M and GE Plastics. Andy specializes in helping organizations achieve relevance, an elevated brand state that fully engages the market’s emotions, senses and community-minded impulses.