Foley Hoag Client OwnerIQ Inc. Closes $7.5M Series E Financing

July 30, 2012

Foley Hoag LLP represented OwnerIQ Inc. in its recent $7.5 million Series E financing.

Based in Boston, Mass., OwnerIQ is the advertising network that invented the concept of Ownership Targeting.  Powered by state-of-the-art technology, the Company partners with retailers, manufacturers and publishers to transform their website visits into unique Ownership Targeted media opportunities, and in turn create digital ad revenue for these partners. The Company plans use the new funding to increase headcount and launch new business initiatives.

The Foley Hoag team representing OwnerIQ was led by partners Arlene Bender and Peter Rosenblum and associate Adrienne Ellman, with support from others at the firm.  The round was led by Longworth Venture Partners and Kepha Partners and joined by six existing investors.

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