Foley Hoag Represents CRV in $8M Series A Investment in Iterable
February 17, 2016
Foley Hoag LLP recently represented venture capital firm CRV (formerly Charles River Ventures) in its $8 million Series A investment in Iterable, a growth marketing and user engagement platform. CRV led the financing round with participation from prior investors.
Iterable plans to use the funds to accelerate growth, extend the functionality of its platform and grow its team in order to serve enterprise customers across major B2C verticals.
Founded in 2013 and headquartered in San Francisco, CA, Iterable empowers tech-savvy growth marketers with a platform to segment their users at scale, customize messages, build sophisticated workflows and do A/B testing - enabling them to execute campaigns seamlessly across email, mobile push notifications, SMS, web and social media.
Foley Hoag partner Mark Haddad and associate Lauren Tran represented CRV in the transaction.
About Foley Hoag LLP
Foley Hoag provides innovative, strategic legal services to public, private and government clients across the globe. We have premier capabilities in the life sciences, healthcare, technology, energy, professional services and private funds fields, and in cross-border disputes. The diverse backgrounds, perspectives and experiences of our lawyers and staff contribute to the exceptional senior level service we deliver to clients ranging from startups to multinational companies to sovereign states. For more information, visit www.foleyhoag.com or follow @FoleyHoag on Twitter.