Jenevieve J. Maerker

Counsel, Co-Chair, Trademark, Copyright & Unfair Competition Practice - Boston

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Jenevieve Maerker focuses her practice on helping companies both large and small to develop and protect their intellectual property assets. She has extensive experience in domestic and international trademark strategy, including selection, clearance, registration, policing, and licensing of marks and other brand assets. Jenevieve also litigates trademark, trade dress, and copyright infringement and ownership disputes in federal court and handles opposition and cancellation proceedings before the United States Trademark Trial and Appeal Board.

Jenevieve’s intellectual property experience spans a broad range of industries, including pharmaceuticals, medical devices, financial services, high-tech, and consumer products. Her clients include companies at every stage of development, from innovative start-ups to established multinational corporations.

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  • Harvard Law School, J.D., magna cum laude, 2007
  • Emerson College, M.A., Publishing and Writing, 2001
  • University of Texas Austin, B.A., with highest honors, 1998


Spanish, Norwegian

Representative Experience

  • Secured clients’ trademark and trade dress rights through aggressive protection and enforcement strategies in an array of industries, including pharmaceuticals, medical devices, consumer products, food and beverage, publishing, entertainment, technology, and financial services.
  • Responsible for over 1000 trademark applications and registrations in more than 60 countries around the world.
  • Handled trademark portfolios for nationally recognized pharmaceutical, financial services, and medical device companies.
  • Litigated trademark, trade dress, and copyright infringement disputes in federal court.
  • Represented clients in successful mediations involving a variety of trademark issues, including trade dress and indigenous rights.
  • Negotiated favorable resolutions of numerous trademark infringement claims and Trademark Trial and Appeal Board proceedings for clients in both plaintiff and defendant roles, and secured the benefits of those resolutions via thoughtful settlement agreements.
  • Counseled clients regarding copyright registration strategies and fair use, and negotiated and drafted licenses, assignments, and publishing agreements for copyrighted works.
  • Oversaw trademark in-use investigations for clearance, enforcement, and litigation purposes.
  • Participated in drafting two amicus briefs submitted to the U.S. Supreme Court during its 2015-2016 term.
  • Defended a client in litigation involving contract and intellectual property claims based on use of font software.
  • Assisted a musician in clearing rights from music publishers in the United States and abroad to release a new adaptation of a preexisting work.
  • Participated in representing a major research university in litigation in multiple jurisdictions relating to various life sciences technology licensing agreements.
  • Advised and represented policyholders in coverage litigation relating to liability and property insurance in federal and state courts, and negotiated with insurers to obtain coverage for defense of intellectual property infringement claims.
  • Successfully responded to trademark office actions from the U.S. Patent and Trademark Office and refusals to register from the U.S. Copyright Office.
  • "Copyright at the Museum," Copyright & New Media Law (Spring 2017) 
  • ‘I’m with the Band’: Boston Guitarist Can Call Himself ‘Former Original Member’ without Infringing Trademark,” IP Litigator (Jan./Feb. 2017) 
  • “Trademark Infringement and Related Claims,” MCLE’s Business Torts in Massachusetts (2016 ed.) (with Nicole Kinsley and Daniel McFadden)
  • "One Vision,” exploring WIPO's proposed treaty on copyright exceptions for the visually impaired and what it could mean for rightsholders, IP Magazine (co-authored with Michael Boudett, Mar. 2013)
  • "Twitter’s Hard Lesson," Corporate Counsel Magazine (Jan. 2012)
  • "Harry Potter and the (Allegedly) Purloined Font," ASIA IP Magazine (Aug. 2011)

Foley Hoag Alerts & Updates


  • Listed in World Trademark Review (WTR) 1000 – The World's Leading Trademark Professionals, Bronze category in prosecution and strategy (2021, 2022) 
  • Recognized as a “rising star” in the field of intellectual property in Massachusetts Super Lawyers (2016, 2017)
  • Recognized as an “Up & Coming Lawyer” by Massachusetts Lawyers Weekly (2015)


  • Boston Patent Law Association, Copyright Committee, Co-Chair
  • Intellectual Property Owners Association (IPO), Copyright Law and Related Rights Committee, Vice Chair
  • International Trademark Association, Right of Publicity Committee, Member
  • Pharmaceutical Trade Marks Group, Member
  • Boston Bar Association Public Interest Leadership Program, Class of 2014-2015
  • The Copyright Society of the USA, Member
  • Boston Bar Association, Member
  • Supreme Judicial Court Law Clerks’ Society, Member
  • ONEin3 Boston Mayor’s Advisory Council, Alumna

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Bar Admissions

  • Massachusetts
  • New York

Court Admissions

  • U.S. District Court for the District of Massachusetts
  • U.S. Court of Appeals for the First Circuit
  • U.S. District Court of the District of Western New York
  • U.S. District Court for the Southern District of New York
  • U.S. District Court for the Eastern District of New York
  • U.S. Supreme Court