Foley Hoag Chair of the Advertising & Marketing Practice, August Horvath, will present at the Beyond FDA session of FDLI’s
Introduction to Advertising and Promotion for Medical Products course on September 30th. This introductory course provides a foundation for understanding topics that will be covered at an intermediate to advanced level during the Advertising and Promotion for Medical Products Conference. Attendees will learn about the role of FTC and FDA centers in regulating promotional material, the scope of what is deemed promotional, scientific exchange and compliant information dissemination, digital advertising, and practical examples to illustrate lessons learned.
The Beyond FDA discussion will cover the below topics:
- Understanding the Role of Other Agencies and Non-Governmental Organizations
- FTC
- SEC
- HHS OIG
- National Advertising Division
- Better Business Bureau
- Fundamental Laws and Guidance Documents in Connection with Other Agencies and Non-Governmental Organizations
- Lanham Act
- False Claims Act
- Qui Tam Actions
- Enforcement
