Reed

Natasha N. Reed

Partner
Co-Chair, Trademark, Copyright & Unfair Competition Practice
New York

I help clients in various industries register, protect, enforce, and license their trademarks and copyrights all over the world.

Natasha Reed’s practice covers all aspects of trademark and copyright law with an emphasis on global protection for multinational businesses, anti-counterfeiting and enforcement litigation. She has assisted owners of some of the world’s most famous brands with their trademark and copyright needs and is known for her innovation and acute ability to understand her client’s business and needs.

Natasha is a leading trademark, copyright, and brand management attorney.  She assists clients in developing strategic plans for enforcing their global brands, from managing trademark portfolios for domestic and international clients to litigation involving among other areas, trademark and copyright infringement, anti-counterfeiting, and false advertising, to negotiating and drafting trademark licenses. She is an expert in anti-counterfeiting litigation, and has experience coordinating a nationwide network of investigators and attorneys pursuing individuals and entities trafficking in counterfeit goods, particularly through online marketplaces and under infringing domain names. 

Natasha is recognized in the World Trademark Review's WTR 1000 – The World's Leading Trademark Professionals, where she is described as an “anti-counterfeiting maven,” “excellent to consult with on online enforcement,” “perfectly understands her clients’ business needs,” and is “a real shot in the arm for Foley Hoag” given her “robust prosecution, litigation and transactions practice.” An esteemed expert in the area of anti-counterfeiting through on online marketplaces, Natasha was selected to testify before the U.S. House Judiciary Committee’s Subcommittee on Courts, Intellectual Property, and the Internet in a hearing on the Stopping Harmful Offers on Platforms by Screening Against Fakes in E-Commerce Act (SHOP SAFE).

Natasha regularly advises right holders in a broad range of industry sectors, including retail, fashion, luxury goods, consumer products, cannabis, and food and beverage, on strategies to strengthen domestic and foreign IP protection and enforcement. She also assists not-for-profits, artists, and cultural organizations on a pro bono basis with their trademark and copyright needs.  Natasha also is passionate about providing pro bono representation in areas beyond intellectual property, including in areas such as immigration, racial justice and reproductive rights.

Education

  • Pepperdine University, J.D., 2000
  • Oxford University, Comparative International Law Program, 1999
  • Amherst College, B.A., 1995

Bar and Court Admissions

BAR ADMISSIONS
  • New York
COURT ADMISSIONS
  • US District Court for the Southern District of New York
  • US District Court for the Eastern District of New York
  • US District Court for the Western District of New York

Experience

SELECTED PROSECUTION, COUNSELING AND ENFORCEMENT MATTERS
  • Manage domestic and international trademark portfolios and handle trademark prosecution, global enforcement, litigation, and trademark oppositions and cancellation proceedings for several well-known fashion, luxury, retail, media, publishing and food and beverage brands. 
  • Representing famous Italian luxury brand in connection with trademark, trade dress, and copyright protection and enforcement.
  • Handling global trademark prosecution, portfolio management, brand protection, domain name disputes, and licensing for famous luxury hotel and hospitality company.
  • Represent one of the largest and most experienced cultivators, manufacturers and providers of cannabis products and related services in connection with global trademark prosecution and enforcement. 
  • Represent world-famous American clothing, accessories, and lifestyle brand in connection with brand protection and enforcement and contentious proceedings before the Trademark Trial and Appeal Board of the U.S. Patent and Trademark Office. 
  • Represent well-known online financial services and marketing company in connection with trademark prosecution and enforcement matters. 
  • Worked closely with well-known handbag designer to enforce trademark, trade dress and copyrights against multiple infringers and counterfeiters of bags and original designer prints. 
  • Counseled world-famous food and beverage company and retailer in connection with numerous copyright and trademark clearances for its rewards cards. 
  • Counseled fashion magazine publisher in connection with licensing efforts in the field of women’s clothing, perfumes, jewelry, cosmetics, and household products for its famous fashion brand. 
  • Counseled luxury French handbag and trunk designer in connection with copyright, trademark and trade dress enforcement matters relating to its famous chevron print design. 
  • Counseled well-known U.S. designer of men’s clothing, footwear and accessories in connection with the adoption and registration of a new logo and expanding protection of the new logo globally, to more than 100 countries worldwide. 
  • Represented well-known American cable networks in connection with trademark and copyright infringement matters.
REPRESENTATIVE COURT LITIGATIONS
  • Represented well-known publisher of fire safety standards and electrical codes in anti-counterfeiting litigation against over 190 third-party marketplace sellers based in the United States, Canada, and India doing business on Amazon.com, eBay.com, and other online marketplaces and obtained judgments totaling over $32 million dollars.
  • Represented pop-up greeting card company in copyright infringement suit against a competitor greeting card company and won complete victory at trial, with a jury awarding nearly $500,000 in damages for infringement of our client’s original works.
  • Represented well-known handbag designer and its exclusive U.S. licensee in anti-counterfeiting, trade dress and copyright infringement actions in federal courts across the nation against sellers of infringing and counterfeit handbags. 
  • Represented leading coffee company and retailer in trademark infringement, dilution, and false advertising lawsuits.
  • Represented high-end French clothing and shoe designer in connection with trade dress infringement and anti-counterfeiting actions against several defendants selling copycat footwear. 
  • Represented high-end Spanish jewelry and watchmaker in trademark infringement claim arising from Swiss defendant’s use of an infringing mark on watches. 
  • Defended pet food manufacturer against trademark and trade dress infringement claims brought in federal court relating to the product configuration of its dental dog treats. 
  • Defended the world’s largest global electronic gaming tournament in connection with trademark infringement and dilution claims relating to the use of a mark in connection with promoting electronic sports competitions. 
  • Obtained permanent injunction for publisher of various newspaper titles against defendant using virtually identical marks as the name of his online newsletters. 
  • Represented one of the world’s largest producers of dairy and food products in obtaining seizure orders and preliminary injunctions in connection with trademark and anticounterfeiting enforcement programs in courts across the nation against sellers of counterfeit food products. 
  • Represented pet food manufacturer in false advertising litigation brought against one of the largest food companies in the word. 
  • Represented chemical company in breach of contract and trade secret litigation resulting in a bench trial. 
  • Represented publisher of a popular weekly automobile newsletter in copyright infringement and breach of contract litigation against one of its subscription customers for copying and distributing copies by e-mail of the client’s newsletter to multiple employees, in violation of client’s copyrights and defendant’s subscription agreement. 
  • Represented documentary filmmaker in copyright infringement dispute with former producer over ownership of her film footage. 
  • Represented former member of a legendary jazz quartet in copyright infringement and bootlegging litigation brought against a record company concerning sales of unauthorized recordings featuring the band member’s live musical performances. 
  • Defended one of the most famous “mixtape” music producers in connection with a trademark infringement and right of publicity litigation stemming from the sale of mixtapes alleged to contain samples of a television personality’s voice.  
REPRESENTATIVE LITIGATIONS BEFORE ADMINISTRATIVE PANELS
  • Represented numerous clients before the Trademark Trial and Appeal Board in cancellation and opposition proceedings alleging likelihood of confusion, dilution and other related trademark claims. 
  • Successfully represented American luxury hotel brand in an appeal before the Trademark Trial and Appeal Board, to reverse the U.S. Patent & Trademark Office’s refusal to register our client’s marks on likelihood of confusion grounds. Successfully argued on appeal that the cited mark was weak due to third-parties uses.
  • Before the Trademark Trial and Appeal Board, successfully opposed registration of a mark for beverages on summary judgment based on priority and likely confusion with client’s identical mark for yogurt products. This proceeding raised a novel issue concerning priority rights for trademark applications filed under the Madrid Protocol. 
  • Before the Trademark Trial and Appeal Board, successfully opposed motion to dismiss cancellation proceeding brought on behalf of wine producer against distributor on grounds that distributor obtained a registration for wine producer’s mark by committing fraud on the Patent and Trademark Office. 
  • Before the World Intellectual Property Organization (WIPO) and the National Arbitration Forum, successfully obtained transfer of domain names for various clients from defendants known for engaging in a pattern of acquiring domain names that incorporate the famous trademarks of others and selling counterfeit products online. 
REPRESENTATIVE TRANSACTIONS
  • Represent luxury hotel and hospitality company in connection with negotiating and drafting trademark licenses and restaurant consulting and management agreement. 
  • Represented famous handbag designer and its exclusive U.S. licensee in connection with several trademark licensing transactions, manufacturing and distribution deals, franchise agreements and talent/designer agreements. 
  • Represented well-known New York restaurateur in connection with product licensing and representation agreements. 
  • Represented numerous clients in connection with co-branding, cross-promotion and co-existence deals, including fashion magazine publisher. 
  • Managed all aspects of IP due diligence review, analysis and counseling for purchasers of several well-known fashion brands.

Publications

Honors & Involvement

HONORS
  • Named to the “World Trademark Review WTR-1000 – The World’s Leading Trademark Professionals,” recognized in litigation and enforcement, 2016-present
  • The 2006 Legal Aid Society Award For Outstanding Pro Bono Service, November 2006
INVOLVEMENT
  • Committee Member, Anticounterfeiting Committee, International Trademark Association (INTA) 
  • Committee Member, Brand Protection Council, American Apparel & Footwear Association (AAFA)
  • Past Committee Member, Annual Meeting Project Team, , International Trademark Association (INTA)
  • Pro bono lawyer, New York State Attorney General’s Pro Bono Task Force For Reproductive Health
  • Pro bono lawyer, Volunteer Lawyers for the Arts (VLA)
  • Pro bono civil rights, immigration and child custody litigation
  • Past Board Member, Practicing Attorneys for Law Students (PALS)
  • Past Board Member, Make The Grade Foundation

Speaking Engagements

  • “Trademark and Advertising Basics for Cannabis Companies,” Foley Hoag Webinar (April 20, 2022)
  • "13 Social Media Pitfalls to Avoid for the Generalist In-House Counsel," Foley Hoag Webinar (August 24, 2021)
  • "Protecting Product Configurations, Packaging and Designs: What In-House Counsel Needs to Know," Foley Hoag Webinar (June 15, 2021)
  • "The SHOP SAFE Act: Stemming the Rising Tide of Unsafe Counterfeit Products Online," House Committee on the Judiciary, Hearing (May 27,2021)
  • "Advertising Best Practices for the Generalist In-House Counsel," Foley Hoag Webinar (December 8, 2020) 
  • “Legal Ethics for In-House Attorneys Handling Copyright, Trademark & Advertising Matters,” Foley Hoag Webinar (March 11, 2020)
  • “IP Enforcement on Online Marketplaces: Strategies for In-House Counsel” Foley Hoag Webinar (October 16, 2019)
  • “IP and Advertising Basics for Cannabis Companies,” Foley Hoag Webinar (July 24, 2019)
  • “Brand Protection and the Intersection of Trademarks, Advertising, and Corporate Social Responsibility,” International Trademark Association (INTA) Annual Meeting (Boston), Educational Session, (May 21, 2019)
  • “Social Media Pitfalls and Best Practices. Protecting Your Company from IP, Advertising and Speech-Related Injury, Liability and Embarrassment,” Association of Corporate Counsel (ACC) Webinar (November 13, 2018)
  • Brand Management for In-House Counsel: The Intersection of Trademarks and Corporate Social Responsibility, Foley Hoag Webinar (February 1, 2018)
  • Boston Bar Association Cannabis Law Conference, “IP and Cannabis Law,” (November 1, 2018)  
  • “IP Rights in the Fashion Industry,” Strafford CLE Webinar (April 12, 2017)
  • "Legal Ethics for In-House Trademark and Copyright Attorneys," Foley Hoag Webinar (August 1, 2017)
  • "Protecting Product Configurations, Packaging, and Designs: What In-House Counsel Needs to Know," Foley Hoag Webinar (May 3, 2017)
  • "IP Rights in the Fashion Industry: Leveraging Trademarks, Copyrights and Patents to Protect Designs and Strengthen Brands," Strafford CLE Webinar (January 17, 2017)
  • “Working with US and European Customs Authorities to Exclude Infringing Imports,” Foley Hoag Webinar (September 21, 2016)