Foley Hoag celebrated Black History Month with a lesson on how to grow and protect your business and brand in this ever-evolving digital age! The 2024 theme, African Americans and the Arts, honored the rich legacy and diverse contributions of Black artists, entertainers, innovators, entrepreneurs, and trailblazers who have enriched the Black community and inspired generations. Whether you use digital platforms to express your creativity, share your ideas, or grow your audience, you need to know how to navigate the business and legal challenges that come with it.
Hear from experts who have navigated these challenges and achieved success in their fields. They shared their insights and best practices on how to:
- Craft a captivating brand story and a compelling value proposition that attract your ideal customers
- Negotiate and review business contracts that protect your rights and interests and prevent costly conflicts
- Protect and enforce your intellectual property rights from infringement and unfair competition, and avoid infringing on others' rights
- Market and advertise your business ethically and effectively, and avoid legal pitfalls that could harm your reputation and bottom line
- Use AI innovation to enhance your creativity and productivity and gain a competitive edge
Speakers included:
- Opening remarks by DeShauna N. Lee - Manager, Diversity, Equity, and Inclusion, Foley Hoag
- Chris Denson - Innovator, Author, Host & Producer, Crush Industries
- Tanisha Edwards - Business Associate, Foley Hoag, BLAC Affinity Group Co-Chair
- Natasha Reed - Partner and Co-Chair of the Trademark, Copyright & Unfair Competition Practice, Foley Hoag, BLAC Affinity Group Partner Advisor
- Brittany "Britt" Saunders - Intellectual Property Associate, Foley Hoag, BLAC Affinity Group Co-Chair
- Sherrod Seward - Global Mobility Director and AI Strategy Director, Catalyst Acceleration
Join us for this special event and connect with other creative minds, gain valuable insights, and leave inspired to create and protect your vision and value.
Download presentation materials here.
