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Trademark, Copyright, Advertising & the Law

Providing practical knowledge, interesting updates and insights for companies and legal practitioners to help navigate complex trademark, copyright, advertising and related legal issues

Trademark, Copyright, Advertising & the Law Blog
Upcoming Event: Boston Trademark Roundtable with the USPTO (September 17, 2019)
Blog August 20, 2019
The American Intellectual Property Law Association (AIPLA) and Foley Hoag are pleased to invite you to an open roundtable discussion with USPTO officials Meryl Hershkowitz (Deputy Commissioner for Trademark Operations, United States Patent and Trademark Office) and Larry Stanley (Interlocutory Attorney, Trademark Trial and Appeal Board). Topics will cover a range of USPTO trademark operations, procedures, and policies, including the recent and upcoming changes to representation of foreign……
FDLI Food Advertising, Labeling, and Litigation Conference Now Accepting Proposals
Blog April 22, 2019
The Food and Drug Law Institute's 2019 Food Advertising, Labeling, and Litigation Conference for the Food and Dietary Supplement Industries will take place September 26 and 27 in Washington DC. This is always an excellent conference that showcases specialized expertise in this important area of regulation and litigation. Speakers always include key officials from relevant enforcement agencies such as the Federal Trade Commission, Food and Drug Administration, and U.S…
Intellectual Property Strategies for Start-Up Companies
Blog January 23, 2019
We are pleased to announce a new addition to our collection of IP-focused blog posts directed to start-up companies, this one focusing on cybersecurity.  Here is the complete collection: Trademark Strategies for Start-Up Companies Copyright Strategies for Start-Up Companies Patent Strategies For Start-Up Companies Domain Name Strategies for Start-Up Companies Privacy and Data Security Strategies for Start-Up Companies Foley Hoag provides a full range of services to start-up companies…
Consumer Surveys in NAD Cases
Blog November 29, 2018
Foley Hoag will join up with the National Advertising Division of the Council of Better Business Bureaus (NAD), America's premier self-regulatory and alternative dispute resolution forum for false-advertising matters, to host NAD's first-ever live conference devoted entirely to the use of consumer perception surveys to determine the messages implied by advertisements challenged in NAD proceedings. The conference will be held next Friday, December 7, at the IAB Ad Lab in New York…
New Revisions to NAD Procedures
Blog October 02, 2018
The National Advertising Division (NAD) of the Council of Better Business Bureaus announced and released several revisions to its ASRC Procedures during its annual conference on September 24-25. Reopening a Case One of these revisions was teased by NAD in advance of the conference and reported in our blog post here. As expected, NAD altered its rules governing an advertiser's submission of additional substantiation materials after a NAD decision or NARB appeal…
Second Chances:  Will There Be Big News at the NAD Conference About Post-Decision Substantiation?
Blog September 13, 2018
Doesn't everyone deserve a second chance?  It's a deep philosophical question.  And one that the National Advertising Division of the Council of Better Business Bureaus (NAD) has been pondering.  In a couple of weeks, we may find out what it has concluded. On September 11, NAD shared with those registered for its annual conference, taking place in New York September 24 and 25…
The Foley Hoag Advertising and Marketing Law Blog: A Mission Statement of Sorts
Blog February 27, 2018
Welcome! We were delighted last month when Foley Hoag LLP named us as the new co-chairs of the firm's Advertising and Marketing Law group.  This month, as our first official act, we are pleased to announce the launch of the Advertising and Marketing Law Blog. Advertising and marketing regulation and litigation can be a complicated game.  Really complicated…
Meet The New Co-Chairs: Josh Jarvis  Natasha Reed
Blog February 15, 2018
Congratulations to Trademark and Copyright Law Blog co-editor Natasha Reed and author Josh Jarvis on their appointment as Co-Chairs of Foley Hoag's Trademark, Copyright Unfair Competition practice group.  To celebrate their ascension, we asked them to interview each other about their practices, their histories, and their thoughts on trademark and copyright law. *  *  *  * Natasha: First question!…
A Gem On The Mediterranean – 10 Things To See And Do While Attending The INTA Annual Meeting In Barcelona
Blog May 16, 2017
Barcelona may be my favorite city in the world.  It is certainly a top contender.  Because one of my dearest friends is a native Barcelonian, I've been fortunate enough to have visited multiple times, and I have also had one of the best tour guides you could hope for.  So when I found out that the 2017 International Trademark Association (INTA) Annual Meeting (May 20 -24) was being held in BCN (a common abbreviation for the city and its airport)…
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ABOUT

Foley Hoag’s Trademark, Copyright, Advertising & the Law blog aims to provide practical knowledge and insights for companies and legal practitioners to help them navigate complex trademark, copyright, and advertising law legal issues. 

Our authors, comprised of attorneys from the firm’s Trademark, Copyright & Unfair Competition and Advertising & Marketing practices, have been active in trademark, copyright, and advertising space for decades. We advise our clients on the availability of marks and names, prepare and prosecute domestic and foreign applications for marks, and monitor and maintain thousands of registrations worldwide. We help clients exploit their brands through trademark licensing and provide clients with the legal and contractual protection they need to maximize the commercial potential of their brands without jeopardizing their rights. We have extensive experience in the policing, enforcement and defense of our clients’ trademark rights, representing our clients in civil litigation, administrative proceedings and arbitration in the U.S. and abroad. We also specialize in advising clients on trademark matters in connection with emerging media and the Internet, including domain name and Internet keyword disputes.

Our team also handles a variety of copyright matters. We offer advice regarding copyright registration and assist clients in policing and enforcing copyrights against infringers, including actions involving the Internet and the Digital Millennium Copyright Act (DMCA). We are counsel to some of the largest corporations in the U.S. in defending against claims of copyright infringement. We also focus on related complex unfair competition matters, as well as disputes involving trade secrets, false advertising, comparative advertising, defamation, and commercial disparagement. We work with clients to determine acceptable limits in client advertising and assist clients in evaluating advertising and related statements by competitors that cross the line into deception, disparagement, and defamation. We also help clients evaluate and address the theft of trade secrets, including by ex-employees, data thieves, and hackers.

Foley Hoag lawyers are leaders in their field. In addition to being well known in the business community and the courts, they are active members and leaders of the International Trademark Association, the Food and Drug Law Institute, the National Advertising Division of the Better Business Bureau, and other professional organizations. They frequently lecture, teach, and publish in the fields of trademark and unfair competition. As members of these organizations, they participate actively in shaping law and policy.

Webinar Series

Foley Hoag’s Trademark, Copyright & Unfair Competition practice group presents a webinar series designed exclusively for in-house counsel and business executives that discusses timely legal issues impacting business decisions in the areas of trademark, trade dress, copyright, trade secret, Internet, domain name, false advertising, defamation, commercial disparagement and other unfair competition.

Click here to subscribe to our webinar series invitation list.